bLoyal for Wineries

Uncork your wineries’ sustainable success with our tailored loyalty solutions.

In my experience, bLoyal has one of the most complete integrations for winery-centric software in the real world. – John Curnutt, Château Montelena

From exclusive club memberships to seamless integration with compliance standards, we have the perfect blend to keep your patrons returning again and again.

So, how are bLoyal’s innovative membership and club program solutions critical to your wineries’ strategic future?

Your members will:

  • Less likely shop elsewhere.
  • Likely increase spending gradually.
  • Be more responsive to promotions, cutting marketing expenses by leveraging insights into their preferences.
  • Be inclined to favor higher-margin products, optimizing revenue streams.
  • Likely recommend your program to friends and family, driven by their positive experiences.
wineries

Top bLoyal Features for Wineries

CLUB MEMBERSHIPS AND LOYALTY PROGRAMS

Picture this – tailored solutions that let you easily create and manage “brilliant” club memberships and loyalty programs for your winery. It’s like rolling out the red carpet for your customers, keeping them engaged and wanting more.

COMPLIANCE INTEGRATIONS

We’ve got your back in keeping up with regulations. Our seamless integration with compliance standards makes sure your winery meets all the regulatory requirements, minimizing risks and keeping operations smooth sailing.

ECOMMERCE INTEGRATIONS

Want to take your winery online? Our streamlined integration with eCommerce platforms makes it a breeze. You can extend your reach, boost revenue, and watch your online presence grow like never before.

SHIPPING FROM THE POS

Say goodbye to shipping headaches and keep your customers smiling. With our simplified process, you can manage shipping right from your point-of-sale system.

MULTI-PACKAGE ORDERS

We get it – orders can get complicated. That’s why we’ve got flexible handling for multi-package orders. It’s all about convenience for your customers and a painless fulfillment process for you.

EMAIL MARKETING

Stay connected by building meaningful connections and keeping your brand top of mind. Our robust email marketing tools help you engage customers, spread the word about events, and boost sales.

OMNICHANNEL CUSTOMER RECORD

Keep tabs on your customers everywhere they go. Our comprehensive customer records cover all touchpoints, giving you the insights you need to deliver personalized experiences and make informed decisions.

Success Story

biltmore wine estates case study

Biltmore

Established in 1895 by George Vanderbilt, Biltmore stands as an 8,000-acre estate nestled in the picturesque Blue Ridge Mountains of Asheville, North Carolina. Renowned for being home to America’s Largest Home and the most visited winery in the United States, Biltmore boasts a rich history and a thriving wine culture.

The Challenge

Despite its prestige, managing Biltmore’s clubs manually presented a significant challenge. The intricate processes overseeing club memberships, orders, discounts, and customer records consumed considerable time and resources.

How Biltmore Used bLoyal

Biltmore turned to bLoyal, a comprehensive customer loyalty and club management solution, to streamline operations. With bLoyal’s assistance, Biltmore automated many manual tasks, including batch processing of credit cards, order creation, and member record management. Platform integrations like Counterpoint and Magento provided a centralized view of customer data, enabling real-time discounts and enhanced segmentation for targeted marketing efforts.

The Results

The adoption of bLoyal yielded remarkable results for Biltmore.

Member acquisition: Since implementing bLoyal in 2016, Biltmore has experienced a significant increase in wine club memberships. The streamlined processes and enhanced member benefits contributed to attracting new members to the club.

Transactions: Despite its exclusivity, Biltmore’s wine club now accounts for nearly half of all transactions. This remarkable achievement underscores the effectiveness of bLoyal in driving member engagement and fostering loyalty among customers.