Julio de Villasante

Founder / COO


Julio is a Co-Founder and President of bLoyal. He oversees all business development, marketing, and client services.

bLoyal Marketing

Julio has 25 years of entrepreneurship, general management and marketing experience in the electronic business arena including 5 years at Microsoft. Julio was Director for Software + Services for the Microsoft Dynamics products at the Microsoft Business Division. He was previously responsible for global launch, product marketing and product management as well as strategic business development for the MBS New Solutions Offerings Team. He joined Microsoft Business Solutions when it acquired bNexus Inc., where he was the co-founder and CEO, in 2002 to create and launch the bCentral™ branded business-to-business initiative in Latin America.

Previously he was also a shareholder of Ekonom, S.A. de C.V. that was focused on value added services in the business to business arena and that placed part of its capital with the then publicly traded company Pacific Gateway Exchange of San Francisco. He holds a bachelor’s degree in Industrial Engineering and post graduate studies in International Commerce from the Universidad Anahuac.