Supplament Store Loyalty Program Case Study Hero

Supplement Retailer | Loyalty Program Case Study

The Client

Popeye’s Supplements Canada launched in 1989 and was the very first sports nutrition retail outlet in Canada. Today, it is Canada’s largest sports nutrition retailer, with over 125 locations coast to coast. Their exceptional growth and success rate throughout the years can be attributed to hard work by their dedicated and select group of franchisees.

All of their franchisees focus on serving their customers’ needs by offering optimum results, superior service, accurate information, real knowledge, the best selection of products on the market, and incredible value with the lowest prices in Canada.

The Challenge

Their vast product selection and great value have been the cornerstones of Popeye’s success. However, that is not enough to win in such a competitive market. Popeye’s franchisees were looking for a solution that would allow them to easily gather customer information and better engage them by delivering relevant information and promotions tailored to their individual needs. At the same time, each franchisee wanted to maintain full control over their customer base and independence, to serve their shoppers in the way that best fit their needs.

The Solution

bLoyal and the Popeye’s franchisees worked together to implement bLoyal Marketer Edition across the franchise network. During the first phase, Popeye’s was able to add hundreds of thousands of customers to their database quickly. Each franchise has maintained full control of their customer database and has been able to engage with them actively. Popeye’s has seen very positive results from launching tailored and customer-specific promotions.

Phase 2 of the Popeye’s project will expand their use of bLoyal Marketer Edition by adding the ability to support national programs that can be delivered across franchises to strengthen their brand and retail footprint while reducing the direct and indirect costs of their programs.

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Order Processing

Order Processing

bLoyal’s order processing plugin enables advanced purchasing and order management across every channel and store location, keeping inventory synchronized in real-time, and giving you the power to extend your shelves to take full advantage of every sales opportunity on and offline.

Multi-location functionality gives your customers the ability to order online, on the phone, in-store, or anywhere they shop with you, and have their order shipped anywhere, or scheduled for pickup at a convenient store location. If an out of stock item is available at another location, process the sale immediately and offer customer pick-up at that store, or schedule a pickup at your location at a later date.

 

bLoyal offers one of the most flexible club processing software’s I have used, allowing multiple passes with sophisticated abilities to change product, shipping and logic rules during each pass. ~ John Curnutt, Chateau Montelena

Features

Recurring orders and club memberships can be processed simply, and revised before they ship, so you can confidently offer your members the ability to have their favorite products delivered on a regular basis and maximize your revenue potential at the same time.

Online shopping becomes even more convenient for your customers with the option to make purchases online and schedule for pickup at any store location.

The order processing plugin offers the following ordering features:

  • Advanced eCommerce
  • Call-center ordering
  • In-store shipping
  • In-store pickup
  • Cross-store pickups
  • Ship from POS
  • Ship-to-store
  • Multi-store returns
  • Recurring club orders
  • Automated billing clubs
  • Membership subscriptions
  • Flexible shipping
  • Scheduled delivery
  • Digital receipts
  • Real-Time inventory transfers
  • Tracking across locations
  • Batch processing

Give us a call to learn more about the Order Processing plugin and how it can help you extend your shelf and secure more sales.