The Power of Personalization: Elevate Your Promotions With Email Marketing In today's marketing landscape, personalization has become increasingly significant in enhancing customer experiences, building brand loyalty, and driving business growth. It refers to the practice of tailoring marketing efforts and experiences to individual consumers based on their specific needs, preferences, and behaviors. This approach
What Is Subscription Management Software? Subscription management software for small businesses as a monetization platform helps different departments, such as sales, marketing, and accounting, track and manage their subscription-based services. Although SaaS subscription management software is the most recognized type, digital and physical products are provided as a subscription business model. Products in this
Implementing Cigar Subscriptions to Increase Your Revenue Cigar subscriptions are a popular trend among cigar enthusiasts. Members of cigar clubs or month clubs receive a selection of cigars, from original premium cigars to southern cigars, etc., more regularly, often a monthly subscription at a discounted price. Subscription services can increase retention and revenue and
What Are the 6 Stages of Customer Loyalty, and How to Use Them to Your Advantage? Just like in Rome, you can’t build customer loyalty in a day. Customer loyalty creates social engagement between your customers and your company's products or service. It goes beyond a one-time purchase to fostering a long-term relationship between
Top 5 Ways to Maximize the Holiday Season This is a topic that is near and dear to everyone working in the retail and direct-to-consumer industries. So much of our annual results depend on what happens this time of the year! So, we all put a lot of focus and energy into trying to
How bLoyal helps Clover merchants increase their revenue! Clover is quickly becoming a household name. It is an all-in-one point-of-sale (P.O.S) hardware and software system that uses first-class data to process all your business transactions. Clover merchant services have simplified business operations, making running a business easy and efficient. Clover systems help you take
Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums. These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value. However, many of these member benefits require being at
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard
How to implement a referral program and why are they important? Referral programs are the best way to reward your happy clients for spreading the word For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now
