Santa Rosa, CA – VingDirect and bLoyal today announced they have forged a strategic partnership, providing a cohesive integration of the companies’ platforms used to focus on growing winery direct to consumer sales.
As part of the partnership, VingDirect and bLoyal will provide wineries with an easily accessible view of their direct to consumer business per channel and per customer type, enabling wineries to quickly see opportunities to increase sales to customer segments.
“Our partnership represents our dedication to helping wineries build their direct to consumer business,” said Tammy Boatright, president of VingDirect. “Through bLoyal’s platform, which incentivizes the capture of customer information and loyalty engagement, we’re able to help wineries create strategic and targeted marketing efforts that deliver real results. “
“We are excited to partner with Tammy and her team at VingDirect. We share the common goal of helping wineries grow direct to consumer business,” said Rob Carney, CEO of bLoyal. “VingDirect’s marketing services and dashboards, when integrated with bLoyal, provide wineries with the actionable insight needed to build loyal wine customers.”
Armed with the tools to easily capture more customer information through bLoyal, VingDirect will provide consulting, training and automated dashboards to help wineries increase wine sales.
VingDirect is focused on helping wineries grow direct to consumer sales. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against their winery peers.
bLoyal delivers winery loyalty technology, automation, and integration across direct to consumer channels to help wineries maximize customer lifetime value. The bLoyal platform integrates with winery platforms and systems to bring customer interactions into one place so wineries can grow their customer base, dynamically engage and strengthen customer relationships, and optimize loyalty programs through deeper customer insight.