Our History

Our History

EVT Solutions
Founded in 2004 as “EVT Solutions”, bLoyal started out as a reseller of Microsoft Dynamics’ popular “Retail Management System” point of sale software. We soon noticed that many of our retail clients faced a common challenge - a way to collect and organize customer transactional data for use in dynamic marketing strategies.
After two years of research and development, we launched version one of our flagship loyalty software to six Seattle-based RMS clients. Early versions of the software allowed retailers to offer discounts and promotions to their most loyal customers based on transactional data - all through a powerful and intuitive CMS-style dashboard. From there, we began expanding to offer integrations with other systems, as well as custom integrations.
Expanded Services
In late 2010, we introduced version three of bLoyal with a host of new integrated loyalty and rewards features. Among these, moving the bLoyal network to the cloud, a transition which opened up our platform to integration with virtually any checkout solution on the market.
5 Million Members and First International Clients
By the end of 2013, we had our first international Clients. The successful rollout of Version 3 by our Clients enabled them to add more than 5 million Members to their Loyalty Programs, Subscription Programs and Club Memberships.
20 Million Members and First Clients on Version 4
bLoyal made its largest R&D investment to date to totally redesign the bLoyal platform and launch Version 4 on Microsoft Azure to better serve our Community of Partners and Clients. Our Clients come from many industries and range from single location retailers to Corporations with more than 1,000 locations. across more than 10 countries around the world. Our Clients had added over 20 million Members to their Loyalty Programs by the end of 2016.
$1.8B in Loyalty Powered Sales for our Clients
Powered by Version 4 and the innovation delivered on a Quarterly basis, our Clients are processing more than 4 Million sales transactions a month and driving over $1.8 Billion in Loyalty Powered Sales annually.


The #1 Loyalty Program

bLoyal Version 4 is an infinitely scalable loyalty and rewards system hosted on Microsoft Azure. We continue to add innovative features on a Quarterly basis that help businesses and marketers get more out of their loyalty marketing efforts.

bLoyal has become one of the most popular loyalty and rewards solutions on the market, now serving more than two hundred SMB and enterprise clients across a wide array of verticals – from single store retailers to well-known, national and international direct-to-consumer Corporations with thousands of locations.

Going Global

bLoyal is active in fourteen countries around the world and continues to grow its National and International footprint.

What's Next for bLoyal?

  • The bLoyal Engagement Engine

  • AI & Machine Learning for Loyalty

  • User Interface Upgrades

  • Expanding Out-of-the-box Integrations

  • Loyalty Consulting Programs

  • Responsive Customer Journeys

  • Data Aggregation

Leading the Loyalty Market

We’ve grown bLoyal from a small, Microsoft-based loyalty platform into a world leader in loyalty marketing solutions. We’re helping businesses around the globe build customer loyalty with higher average orders and increased customer lifetime value.

You can see some indicators of the incredible achievements by our Clients and Partners using bLoyal.

bLoyal is dedicated to innovation. The world is changing, and we’re changing with it. Follow us on social or check out our “Blog” pages to learn more about our plans for bLoyal’s future, and for the future of retail loyalty marketing technology worldwide.

Millions of Sales Transactions Annually
Millions of Dollars in Sales Annually
Millions of Program Members
Integrated Retail Locations


bLoyal partners with some of the most well known brands on the planet to help them achieve their marketing goals through integrated loyalty solutions.

Our History bLoyal Marketing