Mission and Values

Our Mission

Our mission is to
empower direct-to-consumer (DTC) businesses worldwide
to build the customer relationships
that will maximize their lifetime value,
at scale.


Loyal customers are at the heart of every successful business and bLoyal should be the heart of every direct-to-consumer business solution.

At bLoyal we believe that free enterprise and independent businesses are the engine of growth in the global economy and the best way to provide needed services to the communities they serve. Businesses provide freedom for their owners, employees and customers. Our purpose is to help businesses succeed through the software and services we provide. Every business should be able to engage with their customers in real-time, and have a system that learns with customer insight, at scale.



Company Values

Community Member Success

We are fully focused and dedicated to the ongoing success of our Community Members, which includes all our Clients and Partners. We strive to earn and create Community Member advocates at scale.

Team Member Success

We strive to create an open, rewarding, and distributed work environment that attracts the best people and enables them to do their best work while maintaining a healthy work/life balance.


We provide solutions that are easy for our Clients to use and are easy for our Partners to work with.


We provide outstanding business value to our Clients. We deliver and price our services based on value. We measure everything of value and enable ourselves and our Clients to make informed decisions based on data.


Trust is earned and lowers all barriers and is the basis of all win-win relationships. We strive to be the trusted advisor to our Clients. Our clients trust us with their sensitive customer data and with being in flow of their critical customer interactions and we will do everything in our power to earn and deliver that trust going beyond industry standards on performance, security, privacy, and value creation.

Win-Win Relationships

We believe that the best way to build value is to deliver on our Community Members’ success (Clients & Partners), and individual Team Member’s success. We strive for long term win-win relationships in everything we do.


Mission and Values bLoyal Marketing