bLoyal Marketer Edition
Marketers need comprehensive, agile loyalty solutions that provide real-time data on the latest trends, along with powerful tools for building a strong foundation of customer loyalty. With bLoyal’s Marketer edition, your team will have everything it needs for planning, developing, executing, and reporting on your loyalty-based marketing efforts.
Marketers can expect one of the most powerful retail based CRMs on the market, with industry leading tools for attracting new customers and telling their story across segments.
Our Marketer edition includes robust tools to help you create rich, targeted loyalty experiences and marketing programs that focus on maximizing the lifetime value of each and every customer in a way that feels personal and creates a deeper connection with your members. In this edition, we’ve bundled our most requested marketing features into a set of omnichannel solutions with dynamic segmentation that will help you engage and reward new and returning shoppers in meaningful ways.
bLoyal “Marketer” puts the power of loyalty enabled marketing in your hands by allowing you to readily plan, execute, and monitor your campaign’s progress while comparing progress against other programs or campaigns.
bLoyal Marketer edition features and benefits:
- Enroll new users at the point of sale, from your website, mobile phones or devices, and even through social media
- Offer bonus points, dollars, or coupon awards as sign-up incentives
- Set automated welcome messages and texts that are personalized for each marketing segment
- Segment your members at signup, or let customers opt-in to subscriber groups. You can create segments based on customer preferences, demographics, stores, channels, and management-assigned lists
- Create unique customer experiences for first time customers, initial visits or repeat visits
- Launch loyalty reward programs based on point accruals, dollar rewards, frequent purchases of specific products or brands, and more
- Members can accrue points based on loyalty dollars or earn points at the SKU or total sales level
- Trigger promotions based on total points, earned points, or total sales, and points can be redeemed as gift card credits, coupons, order promotions, product (SKU) promotions, or as loyalty dollars or tender
- Promotions can be scheduled to run during specific time frames, and timeframes can be applied to segmentation criteria
- Apply product and order promotions that are percentage-based or dollar-based, as a fixed price, or as “cost plus”
- Trigger order and product-level promotions on SKU sales or total sales
- Offer buy-one-get-one promos, cross-sell and upsell product promotions, and enable advanced promotions with “and/or” and “if/then” criteria
- Award non-transferrable coupons based on points conversions, SKU sales, or total sales, with validation and redemption limits
- Gift card enabled loyalty converts standard, rechargeable gift cards and electronic gift cards into loyalty opportunities. Gift cards can be registered as loyalty cards, and bLoyal is integrated with First Data ValueLink Gift Cards
- Schedule automated emails and texts based on specific product purchases, targeting all members or specific segments
- Use bLoyal’s bulk marketing tools to send newsletters, promotions, surveys, and electronic coupons to members or segments via email and text
- Event triggered marketing and drip campaigns will be coming soon to the Marketer edition
- Keep transaction history and information organized with digital receipts associated with each member
- Offer POS check-ins and check-in coupon awards
- bLoyal is fully integrated to work in-flow of your transactions for a seamless loyalty experience
- Powerful custom user dashboards give each member of your marketing and business management team access to quick views of the metrics they care about most, and detailed reports give you deep program and member analytics
Our Marketer edition was created with the needs of marketing professionals and middle-market businesses in mind, and it’s infinitely scalable for any business size. Get in touch today to learn more and schedule a bLoyal Marketer edition demonstration.