The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history, and shopping behaviors to build highly relevant content.
You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you to spend your marketing dollar more wisely, and finally, generates incredible word-of-mouth.
bLoyal is a feature packed loyalty and rewards program for organizations at all stages of growth. Learn more about our unique products from bLoyal’s flagship “Editions” software to custom integrations, managed services, and loyalty consulting.