01 - August 2017
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01 - July 2017
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It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so. This sort of brand evangelism is the “holy grail” for almost all business owners, managers, and marketers and entire sections of your local book store's "entrepreneurship" section are probably dedicated to different ways in which to accomplish it.
01 - June 2017
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Retail outlets nationally have been downsizing at a record pace. While some are crying "the demise of brick and mortar", this shift is more evolution than revolution. Learn what what these changes means for your retail business and how to leverage the latest omnichannel marketing tools to thrive in an uncertain environment.
30 - April 2017
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Loyalty and rewards programs are one of the most effective ways to grow your bottom line. After all, it’s no secret that earning new customers costs several orders of magnitude more than keeping existing ones. It makes sense then that picking off this low hanging fruit with well-executed customer retention programs has become one the quickest and most cost friendly ways to build ROI and get more out of your marketing dollar.
09 - March 2017
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We know that loyalty and club program shoppers are some of your most valuable. And we’re not talking chump change here, either. These customers represent between three and seven times non-program member’s average order value and almost triple their customer lifetime value. So, when it comes to getting the most bang for your marketing buck, what’s not to love about loyalty, right?