The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history, and shopping behaviors to build highly relevant content.
You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you to spend your marketing dollar more wisely, and finally, generates incredible word-of-mouth.
Loyalty marketing programs are, without a doubt, an investment. Proving their return with the right key performance indicators can present unique business intelligence challenges that even the most experienced marketers balk at. In this post, we talk about some of the unique pain points, solutions, and opportunities associated with understanding your loyalty marketing KPIs and how they affect the bottom line.
The bLoyal team is happy to announce that in just a few short weeks, we’ll be launching our Word Press Loyalty Plugin! Almost 74 million websites globally, use WordPress to manage the online presence of their business. The ever-popular CMS provides a friendly way for content managers and developers alike to build and host beautiful […]
The idea behind customer loyalty programs is simple: Engage and reward your repeat customers to boost their experience with your brand, and generate more sales. Although the strategy is basic, loyalty programs can produce powerful results.
Redmond, WA – bLoyal’s V4 release delivers exciting new features to help your business attract, engage, and understand your customers better than ever, with powerful scalability, reliability and top-notch performance. “Our mission is to help our customers grow their loyal customer base and maximize customer lifetime value” says Robert Carney, Founder and CTO of bLoyal, […]
Redmond, WA – bLoyal, an award-winning, omnichannel loyalty platform, and Datasym, a multiple vertical point of sale system provider, announced today that they have partnered to release an integrated solution that delivers omnichannel capabilities to independent retailers nationwide. This new integration will allow retailers to offer advanced, private-label loyalty programs to engage their consumers across […]
Santa Rosa, CA – VingDirect and bLoyal today announced they have forged a strategic partnership, providing a cohesive integration of the companies’ platforms used to focus on growing winery direct to consumer sales. As part of the partnership, VingDirect and bLoyal will provide wineries with an easily accessible view of their direct to consumer business […]