Summary: As a hospitality program manager, you work hard to curate amazing guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can help you close the loop on providing a […]
If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association, found that “64% of marketing executive indicated that they believe word of mouth is the most effective form of marketing.” If […]
Summary: As consumers turn to mobile to solve their everyday needs, it’s important for loyalty program managers to understand the concept of micro-moments and how the same philosophies should be guiding their loyalty program growth. Last month, as my in-laws were arriving for the holidays, I embarked on an important journey. Our two-year-old terrier, […]
How is loyalty driving your bottom line this holiday season? Opening weekend numbers are in and you've been busy! In fact, bLoyal connected merchants processed more than 500 million dollars in loyalty-based transaction on Black Friday, alone. In total, loyalty accounted for fully 37% of your overall revenues during this year’s opening weekend.
Break out the eggnog and mistletoe, it’s that time of year again. Retailers around the country are scaling up for the holiday season and between hiring temporary help and adjusting your inventory, it’s a great time to begin thinking about how you can leverage your loyalty program to increase seasonal traffic and vice versa. In this post, learn about some of the best ways to plot and build the ultimate holiday loyalty program.
The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history, and shopping behaviors to build highly relevant content.
You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you to spend your marketing dollar more wisely, and finally, generates incredible word-of-mouth.
Loyalty marketing programs are, without a doubt, an investment. Proving their return with the right key performance indicators can present unique business intelligence challenges that even the most experienced marketers balk at. In this post, we talk about some of the unique pain points, solutions, and opportunities associated with understanding your loyalty marketing KPIs and how they affect the bottom line.