It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so. This sort of brand evangelism is the “holy grail” for almost all business owners, managers, and marketers and entire sections of your local book store's "entrepreneurship" section are probably dedicated to different ways in which to accomplish it.
Retail outlets nationally have been downsizing at a record pace. While some are crying "the demise of brick and mortar", this shift is more evolution than revolution. Learn what what these changes means for your retail business and how to leverage the latest omnichannel marketing tools to thrive in an uncertain environment.
On the heels of NCR’s surprise announcement that it would be discontinuing its Retail Online product, the team at bLoyal has officially announced an alternative for the widely-used eCommerce platform that will allow NCR Retail Online merchants to continue offering ecommerce solutions with little to no interruption in service.
Loyalty and rewards programs are one of the most effective ways to grow your bottom line. After all, it’s no secret that earning new customers costs several orders of magnitude more than keeping existing ones. It makes sense then that picking off this low hanging fruit with well-executed customer retention programs has become one the quickest and most cost friendly ways to build ROI and get more out of your marketing dollar.
On the first post in this series, we began to define what loyalty marketing is – down to its core components. So now that you’ve got a handle on what any great loyalty program is trying to accomplish, let's dig into the different types of loyalty platforms and which one will work best for your business.
With bLoyal V4 There Is Life After RMS Microsoft Dynamics RMS Extended Support phase, what does it really mean? As you know RMS has entered into the Extended Support phase as of 7/10/2016 which will end on 7/13/2021. What does this mean? If you are an existing customer you will still be able to purchase […]
Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard to imagine any retailer not focused on executing strategy around.
The idea behind customer loyalty programs is simple: Engage and reward your repeat customers to boost their experience with your brand, and generate more sales. Although the strategy is basic, loyalty programs can produce powerful results.