Summary: As a hospitality program manager, you work hard to curate amazing guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can help you close the loop on providing a […]
If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association, found that “64% of marketing executive indicated that they believe word of mouth is the most effective form of marketing.” If […]
As many of our valued clients know, the bLoyal development team has been working furtively over the last 24 months on our migration to Version 4 of the bLoyal platform. While this has been an incredibly rewarding move, among many other challenges, it’s meant a significant reduction in our communications regarding regular platform updates. As […]
Summary: As consumers turn to mobile to solve their everyday needs, it’s important for loyalty program managers to understand the concept of micro-moments and how the same philosophies should be guiding their loyalty program growth. Last month, as my in-laws were arriving for the holidays, I embarked on an important journey. Our two-year-old terrier, Lucy, […]
If you’re a brick and mortar retailer who’s just getting online (or maybe the other way around), you’re probably looking to connect your point of sale and eCommerce systems. Piece of cake, right? If we can put a man on the moon, this should be a breeze. The answer, as it often turns out with […]
How is loyalty driving your bottom line this holiday season? Opening weekend numbers are in and you've been busy! In fact, bLoyal connected merchants processed more than 500 million dollars in loyalty-based transaction on Black Friday, alone. In total, loyalty accounted for fully 37% of your overall revenues during this year’s opening weekend.