Author: bLoyal Marketing

BLoyal Marketing Articles
Customer Lifetime Value and Segmentation Preview
Customer Lifetime Value and Segmentation

Customer lifetime value (LTV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think, though. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability to understand who is buying what and how much. In this post, we explore how to better leverage omnichannel segmentation as a way dial in on customer lifetime value and what these metrics mean for your marketing strategy.

Omnichannel Shopping Experiences – A Guide to Getting Started

The way our customers shop is changing. With more devices, platforms, and channels than ever before, it’s important that we understand how to leverage technology to better meet them where they spend their time. In this post, we talk about how omnichannel shopping experiences bridge the gap between CX, loyalty, and brand engagement.

Shopify Loyalty Integration Announcement
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bLoyal Announces Shopify Loyalty Integration

This bLoyal integration will enable Shopify users to seamlessly connect both their standalone Shopify store and connected point of sale* to the bLoyal grid, in order to build integrated omnichannel loyalty programs that drive customer lifetime value.

Brand Ambassador Loyalty Program Preview
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Building Ambassador Programs with Customer Loyalty

It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so. This sort of brand evangelism is the “holy grail” for almost all business owners, managers, and marketers and entire sections of your local book store's "entrepreneurship" section are probably dedicated to different ways in which to accomplish it.

Omnichannel Loyalty & The Retail Downturn Preview
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Omnichannel Loyalty & The Retail Downturn

Retail outlets nationally have been downsizing at a record pace. While some are crying "the demise of brick and mortar", this shift is more evolution than revolution. Learn what what these changes means for your retail business and how to leverage the latest omnichannel marketing tools to thrive in an uncertain environment.

NCR Retail Online Alternative | Hero
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NCR Retail Online Alternative | Pre-Register Now

On the heels of NCR’s surprise announcement that it would be discontinuing its Retail Online product, the team at bLoyal has officially announced an alternative for the widely-used eCommerce platform that will allow NCR Retail Online merchants to continue offering ecommerce solutions with little to no interruption in service.

5 Steps to Improving Loyalty Program ROI, Right Now.

Loyalty and rewards programs are one of the most effective ways to grow your bottom line. After all, it’s no secret that earning new customers costs several orders of magnitude more than keeping existing ones. It makes sense then that picking off this low hanging fruit with well-executed customer retention programs has become one the quickest and most cost friendly ways to build ROI and get more out of your marketing dollar.

advertising loyalty programs - hero
Advertising Your Loyalty Program

We know that loyalty and club program shoppers are some of your most valuable. And we’re not talking chump change here, either. These customers represent between three and seven times non-program member’s average order value and almost triple their customer lifetime value. So, when it comes to getting the most bang for your marketing buck, what’s not to love about loyalty, right?

How Do I Choose a Loyalty Program - Preview