Create and deliver seamless loyalty experiences on any point of sale system. With out-of-the-box and custom integrated products, bLoyal works within the flow of your transactions for instant rewards and balance updates.
    bLoyal is cloud-hosted on Microsoft Azure and integrates with Power BI, giving you access to real-time loyalty program data any way you need, and from anywhere in the world.
    Reach your customers where they spend the most time, and at key moments during their buyer’s journey with personalized engagements through emails, text messages, social media posts, and remarketing.
How It Works

Loyalty Enabled Marketing

Every day, consumers spend billions of dollars on goods and services at retail stores, on the internet, and through mobile applications. They have an almost limitless number of choices in when, where, and how they shop. So, how do retailers continuously attract, recognize and reward their most loyal customers while building customer lifetime value?

In Flow
bLoyal provides an infinitely scalable, end-to-end loyalty and rewards software solution that integrates seamlessly with your existing checkout process.
Once shoppers are onboarded, you have 360° ability to reach the right customers, at the right time, with the right message through our powerful cloud-based loyalty enabled marketing platform.
Get real-time business intelligence and dynamic insights about which campaigns are working and how your loyalty investment is driving the bottom line.
How Loyalty Programs from bLoyal work

Powerful Features

Frequent Buyer Programs
Offer frequent buyer incentives or flexible rewards, coupons, and benefits in real time and for any reason.
Analytics & Business Intelligence
Power BI and Google Analytics Integrations and custom dashboards give you powerful business insights.
360 Loyalty CRM
View master customer profiles, sales history, transactional data, and real-time engagements with our 360 CRM.
Outbound Marketing
Launch exclusive or sharable offers through email, text messages, social blasts and remarketing initiatives.
Customer Journeys
Enable responsive, personalized marketing based on a member's actions, purchase history, or location.
Easy Signup
Instant signup through your native POS, text, social media, website, or mobile application.
Million Loyalty Enabled Transactions Monthly
Thousand Individual SKUs Added Monthly
Million in Loyalty-Driven Revenues Monthly
Thousand Program Members Added Monthly


bLoyal provides Chateau Montelena with the ability to gather a 360 view of our customers via multiple channels including e-commerce, club, phone and POS. It can accurately post these orders directly to our general ledger at the transaction level. In my experience, bLoyal has one of the most complete integrations for winery-centric software into real-world accounting systems.

John Curnutt Chateau Montelena
Loyalty Program Testimonial for bLoyal Chateau Montalena

We used to have an idea who our best customers were because we’d see them often in the store, but using BLoyal, we can identify people we may not have noticed and can make sure someone recognizes them when they visit to say thank you and point out new items they might be interested in.

Adrian Taylor Ben Frankilin
Loyalty Program Testimonials - Ben Franklin

We had been using Microsoft RMS and Navision for many years, so switching to bLoyal for eCommerce, Wine Club and Direct Sales was a natural choice for us. No other platform in the wine industry integrates as well with Microsoft, and that was very important to us. They have great developers on staff, and a leading edge in technology.

Alessandra Boscarin Darioush Winery
Loyalty Program Testimonials - Chateau Montalena

Case Studies

Home Décor Re-Seller Network | Loyalty Program Case Study
Thrift Store | Loyalty Program Case Study
Smoke Shop | Loyalty Program Case Study
Gun Club | Loyalty Program Case Study
Supplement Retailer | Loyalty Program Case Study
Winery | Loyalty Program Case Study
Apparel Designer | Loyalty Program Case Study
Veterinarian Case Study | Loyalty Programs from bLoyal

Out-of-the-Box Integrations

Our loyalty software is available in four editions with powerful loyalty-building features for businesses of every size, and out-of-the-box integration with many existing point of sale systems. View our most popular editions below, and visit our editions page to learn more.

Get Started

Branded Loyalty Program

Flexible Points

Basic Marketing Automation

Out-of-the-Box Reports

Learn More
Member Insights & Outreach

Outbound Marketing

Purchase History Detail

Product Level Benefits

Loyalty Program Dashboards

Learn More
Full Loyalty Marketing Suite

Advanced Offers & Promotions

In-Flow Rewards

Dynamic Loyalty Programs

Programatic Busines Intelligence

Learn More
Loyalty Marketing for Enterprise

Multi-Brand Partitioning

Subscription Memberships

Custom Service Level Agreements

Dedicated Infrastructure

Learn More

bLoyal Integrations

Out of the box loyalty and rewards integrations from bLoyal include the biggest names in e-commerce, point-of-sale software, and enterprise tools.


Loyalty Tips

Brand Ambassadors & Loyalty Programs Hero - bLoyal
25 - February 2017
Building Ambassador Programs with Customer Loyalty
Posted by : bLoyal Marketing
View : 25
Comment : 0
It probably doesn’t come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so. This sort of brand evangelism is the […]
Understanding Your Choice in Loyalty Platforms - bLoyal
09 - February 2017
Understanding Your Choice in Loyalty Platforms
Posted by : bLoyal Marketing
View : 44
Comment : 0
On the first post in this series, we began to define what loyalty marketing strategy is – down to its core components. So now that you’ve got a handle on what any great loyalty program is trying to accomplish, let’s dig into the different types of loyalty platforms and which one will work best for […]