EMAIL MARKETING SOFTWARE CAPABILITIES

Influence the Customer Journey

bLoyal lets you influence your customer’s journey at every touchpoint with personalized engagements depending on the stage of the purchase journey they are on. Reducing friction and increasing the customer’s interest in your brand online and in stores.

STATIC SEGMENTS

Static segments are the easiest way to group your contacts for the purpose of retargeting. A static segment will remain unchanged until you manually add individuals to that segment, as opposed to dynamic segments that continuously grow as contacts meet the specific criteria.

DYNAMIC SEGMENTS

Segment your customers and create targeted audiences based on shopping behavior and anniversaries. This way, your customers will be moved automatically from segment to segment when completing different goals.

TRANSACTIONAL EMAILS

Transactional emails are messages triggered by the specific action of a recipient. Common types of transactional emails include password resets, account creation, notification emails, welcome emails, abandoned cart reminders, and order confirmation emails that are automatically sent along the customer journey.

BULK EMAILS

Send an email campaign to a large group at once. Marketing messages, newsletters, updates, coupons, and invitations. With bLoyal, you can send a single message to thousands of people on a mailing list or a personalized email to each address on a list.

REAL-TIME REPORTS

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere.

Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers, not hunches.